I am Sara.
I am a UX Designer based in London working for Expedia Group.
I design end-to-end experiences from the very first concept to the final product, each piece of my work goes through rigorous validation in order to design customer centric products.
I am a keen observer of society and thanks to my fashion and sociology background I can easily predict and understand customer needs.
some examples of
EXPEDIA - HOTELS.COM
Native Ad product as a solution to newly emerged Advertisers and Travellers needs.
I had the pleasure to
let's go for a coffee
My passion lies in transforming innovative thinking into reality: UX Design allows me to have a holistic approach to the overall experience, thanks to my fashion and sociology background I can easily understand and predict customer needs.
I am comfortable showcasing my work to clients and stakeholders, walking them through the UX Process starting from Research and heuristic evaluations, illustrating the main findings and presenting a vision.
I have experience designing products for international markets, collaborating with remote teams both creative and technical, as well as mentoring designers.
It’s very important for me to work in a positive environment so I use my energy to create good vibes, inspire new projects and initiate cooperation... I always come up with the best ideas when I am in front of a cup of coffee!