hello
I am Sara.


I am a UX Designer based in London working for Expedia Group.

I design end-to-end experiences from the very first concept to the final product, each piece of my work goes through rigorous validation in order to design customer centric products.

I am a keen observer of society and thanks to my fashion and sociology background I can easily predict and understand customer needs. 

some examples of
My Work.



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EXPEDIA

In-app Advertising

Case study and benchmark analysis.

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EXPEDIA - HOTELS.COM

Brands Results Listings

Native Ad product as a solution to newly emerged Advertisers and Travellers needs.

COMING SOON

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VOUCHERCODES

Merchant Page
Merchant Page redesign, A/B testing optimisation and impact on SEO ranking and conversion.
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I had the pleasure to
Design for.



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let's go for a coffee
About me.


My passion lies in transforming innovative thinking into reality: UX Design allows me to have a holistic approach to the overall experience, thanks to my fashion and sociology background I can easily understand and predict customer needs.

I am comfortable showcasing my work to clients and stakeholders, walking them through the UX Process starting from Research and heuristic evaluations, illustrating the main findings and presenting a vision.

I have experience designing products for international markets, collaborating with remote teams both creative and technical, as well as mentoring designers.

It’s very important for me to work in a positive environment so I use my energy to create good vibes, inspire new projects and initiate cooperation... I always come up with the best ideas when I am in front of a cup of coffee!


Manners First...
Thanks for viewing.


Download my CV - Pdf - Word - LinkedIn