hello
I am Sara.


I am a UX Designer that brings together strategy and creativity,
connecting customer needs and business requirements.
I currently work at Expedia where I deliver advertising products that maximise revenue for Partners and satisfy customers needs without interrupting their shopping journey.

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some examples of
My Work.



Expedia

In-App Advertisement

Case study and benchmark analysis to introduce Ad products on Expedia apps.

View project

Expedia

Brands Results Listings

Native Ad product as a solution to newly emerged Advertisers and Travellers needs.

View project

vouchercodes

Account Wallet

Where Users can easily track the status of their rewards and manage their Gift Cards.

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Emirates

Flight Search

Home Page performance analysis, Customer Research and optimisation of the ‘Flight Search Widget’. 

View project

vouchercodes

Merchant Page

Merchant Page redesign, A/B testing optimisation and impact on SEO ranking and conversion.
View project

Check out more projects


View full Portfolio - coming soon

I had the pleasure to
Design for.



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just so you know
I am a Doer.


I started my adventure in London in 2013 as graphic/web designer for Start-Ups: it was a great opportunity to work on many different products, facing different Customer problems and build a strong portfolio.

From graphic and web designer I evolved into UI and finally UX designer to have a more holistic approach and take care of projects from the discovery and ideation phase to the final product.

When working on a project I always make sure all stakeholders are aligned on strategy and desired outcomes, then I start from UX research & benchmark analysis, heuristic evaluations, synthesising the main findings and then creating a Vision.

Information architecture and usability are extremely important when designing a digital experience, for this reason each piece of my work goes through rigorous User validation in order for the product or feature to be clear and effective.

I encourage collaboration between stakeholders, design and tech teams, I involve them since the beginning of the process by asking for feedback, discussing ideas together and facilitating communication across teams.

UX team development is also something I'm passioned about and have managed and mentored UX designers.

I have extensive experience in Advertisement, B2B and B2C, Product Design for International Markets in travel, retail, gambling and social media.

Manners First...
Thanks for viewing.



Download my CV - Pdf - Word - LinkedIn

hello
I am Sara.


I am a UX Designer that brings together strategy and creativity, with a deep understanding of customer behaviour and business requirements.
I currently work at Expedia where I deliver advertising products that maximise revenue for Partners and satisfy customers needs without interrupting their shopping journey.

Image