WEST HAM SCORE PREDICTOR GAME


West Ham United’s fans can play a jackpot prediction game that is displayed on tablet devices in the Olympic Stadium’s main concourse.


West Ham United’s fans can play a jackpot prediction game that is displayed on tablet devices in the Olympic Stadium’s main concourse.

The Game is intended to provide an addition level of engagement with a chance to win the jackpot and free bets, for football fans who are attending West Ham United FC matches.

The Game has three parts and is broken down as follows:
1) Entering your game predictions;
2) Completing light registration;
3) Following up with CRM, incentives post game.

The Game aims to deliver on the following objectives:

a) Increase fan engagement at Home matches;
b) Reinforce and underpin Betway’s sponsorship of the club;
c) Stimulate customer acquisition;
d) Promote the collection of customer data;
e) Provide an additional CRM channel via SMS.

BRIEF

• App design b2c
• Device: Samsung Galaxy tab 5
• Kiosk located in the Olympic Stadium
• Required fields: age18+, agree to terms and conditions, compliance logos
• Intuitive and easy to use
• Engaging customers through light registration

PROCESS

• Gathering requirements
• Research
• User flow
• Wireframes
• UI and visual design
• Interaction with developers during development phases

OUTCOME

• Engaging product
• Straightforward functionality
• Lead customers to light registration

User persona

• Football fan attending a match
• Not so much time to spend (just arrived/about to leave the stadium or half time)
• Most probably male
• aged 18+
• any social background
• any occupation
• Most probably a gambler but not necessarily

User Flow

Wireframes

Annotations for external dev team