I am a UX Designer based in London working for Expedia.

I always take care of every project from the very first ideation to the final product, each piece of my work goes through rigorous validation in order to design customer centric products.

I am a keen observer of society and thanks to my Fashion and sociology background I can easily predict and understand customer needs. 

As a creative and conceptual designer, my passion lies in transforming innovative thinking into reality.
User testing is fundamental when designing a product, but I also believe that users should be guided: as UX designers we should create products that are self-explanatory and users should easily learn how to use them.

I pride myself on my ability to nimbly adapt to each project’s needs, with or without a brief, and to synthesise the client’s vision. I have a varied background and I am able to multitask, work on large scale projects as well as ad hoc tasks, prioritise and organise the workflow.

It’s very important for me to work in a positive environment so I use my energy to create good vibes, inspire new projects and initiate cooperation.
And, as I said, the best ideas are always born in front of a cup of coffee!